In the last 2 years, the solar industry has become addicted to purchasing leads and this is a problem. Purchased lead quality is declining and it’s dangerous to rely on a single lead source to try and grow a business. While other marketing channels are also becoming less effective (canvassing, telemarketing), generating your own leads is still effective and profitable.
Here’s what you will learn
Can SEM campaigns be profitable?
What are the elements to a successful campaign?
SEM vs lead buying economics
How do you define and track success?
How do you research competitors' keywords?
How do you pick your keywords?