Narrowing Your Focus: Finding Profitable Keywords for Solar

In the last 2 years, the solar industry has become addicted to purchasing leads and this is a problem. Purchased lead quality is declining and it’s dangerous to rely on a single lead source to try and grow a business. While other marketing channels are also becoming less effective (canvassing, telemarketing), generating your own leads is still effective and profitable.

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Here’s what you will learn

  • Can SEM campaigns be profitable?

  • What are the elements to a successful campaign?

  • SEM vs lead buying economics

  • How do you define and track success?

  • How do you research competitors' keywords?

  • How do you pick your keywords?